Vidwan-ID : 339973



  • Dr Swati Bisht

  • Associate Professor
  • Doon University
Publications 2013 - 2023

Publications

  • 8
    Journal Articles
  • 1
  • 4

Citations / H-Index

3 Citations
1 h-index
12 Citations

Google Scholar

Co-author Network


Expertise

Management

Interest in Service Marketing, Branding, Brand Building, Consumer Behavior, Communication and Spirituality at workplace

Personal Information

Dr Swati Bisht

Female
School of Management Doon University Campus, Mothrowala, Dehradun, Uttarakhand, India
, Uttarakhand, India - 248001


Experience

  • Associate Professor

    School of Management

    Doon University

  • Professor

    department

    IMS Unison University


Qualification

  • Ph.D.

    Uttarakhand Technical University

  • MBA

    Mody Institute Lakshmangarh

  • BSc (Hons) Chemistry & Industrial Microbiology

    University of Rajasthan


Doctoral Theses Guided

2022

A Study on the Influence of EWOM Platform characteristics on the Perceived usefullness and subsequent purchase decision of millennials with reference to Hotel Industry

Amit Tariyal, IMS Unison University

2022

A Study on the Influence of EWOM Platform characteristics on the Perceived usefullness and subsequent purchase decision of millennials with reference to Hotel Industry

Amit Tariyal, IMS Unison University

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